Articles by Fatemeh Ahmadi-Zeleti


5 Reasons Why Data-driven Marketing is Never about the Analytics

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources – competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions,…



Customer Data Posted Online In British Gas Leak

  The company assured that the payment information is encrypted and stored securely so their systems are secure and no payment information is at risk. The data was uploaded to Pastebin, a temporary text uploading website,…