5 Reasons Why Data-driven Marketing is Never about the Analytics

Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources – competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

 

 

Source: http://blogs.informatica.com/2015/10/28/5-reasons-why-data-driven-marketing-is-never-about-the-analytics/=-x8xdVhSBqA

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